Business Participation Opportunities for U District Events

The U District Partnership hosts multiple events each year that attract thousands of visitors to the neighborhood. We invite businesses located in the University District to participate in these events in a variety of ways. Please read below about each event and register your business to participate.

For questions about business participation opportunities, please contact Daniel Lokic at

For general inquiries about events or sponsorship, contact Pollyanna Yokokawa at

U District $4 Food Walk: Saturday, October 1, 2022

Event Dates:

Saturday, October 1, 2022 | 11am-6pm

About the Event:

Launched in 2021 as part of the U District Station Opening Festival, the U District $4 Food Walk aims to make a return in Fall 2022. University District restaurants invite visitors to explore the neighborhood and its array of global eats, treats, and drinks.

Businesses Included:

  • Food & Beverage / Restaurants located in the University District

Deadline to Apply to Participate:

Monday, August 1, 2022

Business registration for this event has closed.

Frequently Asked Questions

When is the event?
Saturday, October 1, 2022 between 11am-6pm

How do I register for the event?
Fill out the application form here: Registration has closed for this event.

What are the requirements for participation in the event?
Participation requires that your business be open during the event times (11am-6pm), offering two $4 featured food bites (tax included) throughout the event. Additionally, your business will be asked to help promote the event by hanging an event poster in your business and sharing on social media, via email communications to your customers, and wherever possible.

How many items can I promote for the Food Walk?
You can promote a total of (2) two menu items to be featured in the event.

Can I promote additional items?
Yes, you can promote additional menu items by placing signage in your business, but they will not be listed on the food walk menu.

Can I continue to serve my food walk specials after 6pm (end of the event)?
Yes, you can continue to serve your food walk menu items for the entirety of the day.

Can I promote Alcohol?
Yes! If you are interested in promoting alcohol, we encourage you to sign up for our “After Hours” event that begins after the conclusion of the Food Walk and runs from 6pm-10pm. Food Walk After Hours – Register Here

How much does it cost to participate?
Participation is completely free of charge. There is no fee to participate.

Is there anything I need to do to prepare for the event?
We strongly encourage you to:

  • Choose food walk specials that are easy to prep, produce, and push out to customers quickly.
  • Set up a separate area/point-of-sale system specifically for food walk customers (to ensure regular customers can still access your business).
  • Schedule more staff members during the event to manage the large influx of customers.

How will the event be marketed?
The event will be promoted on social media, with an event page on the website, through press releases to regional media, and paid advertising. 

How many people do you expect will attend the event?
Last year we had over 50,000+ attendees. Please prepare for a similar amount of visitors to attend for this year’s event.

How do I choose which items to promote?
We encourage you to promote items that are unique, creative, and accurately represent your cuisine. At the same time, we also encourage you to promote items that are easy to prep and produce rapidly. Please consider “bite-sized” items which are easy to eat while standing or walking. If you’d like assistance in choosing items to promote, please contact

Who do I contact if I have additional questions?
Daniel Lokic,


Cherry Blossom Festival: Two Weeks, March - April 2022

Deadline to participate has passed – stay tuned for the 2023 Cherry Blossom Festival.

Event Dates:
To be determined, two-week promotion based on cherry blossom bloom dates. Estimated dates will be a designated two weeks between March – April, 2022.

About the Event:
The historic cherry blossoms located on the University of Washington campus attract thousands of visitors from across the region each spring. As visitors make their way through the U District neighborhood, join us in welcoming them by inviting them in for a special Cherry Blossom Festival promotion.

Businesses Included:
For 2022, this promotional event will include options for food, beverage, and retail businesses.

Activation Opportunities:

  • Offer a cherry- or cherry blossom-themed menu item (past examples include a cherry blossom latte, cherry cider, or ‘pink’ food item)
  • Offer special cherry festival-themed retail items


University District Street Fair: May 21 - 22, 2022

The deadline to participate in the 2022 U District Street Fair has now passed.

Event Dates:
Saturday, May 21 – Sunday, May 22, 2022

About the Event:
Returning for its 51st year, the University District Street Fair is a Seattle tradition!

Businesses Included:

  • U District-based brick-and-mortar businesses are invited to consider an activation opportunity. Some activations are limited to storefronts.

Participation Opportunities:

  • Storefront expansion into event map
  • Have a booth or food truck elsewhere in the neighborhood

What Businesses Receive:

  • Inclusion on the U District Street Fair event page.
  • Promotion through the event

Boba Fest: Saturday, April 30

Stay tuned for next year!

Event Dates:
Saturday, April 30, 2022

About the Event:
Celebrate National Boba Tea Day with the U District’s new event, Boba Fest! The U District is home to more than 20 bubble (or boba) tea restaurants, that’s the highest concentration of boba tea in the Northwest.

Businesses Included:
We are asking every bubble tea business in the U District to participate!

Activation Opportunities:

  • Highlight one special boba drink for the weekend!


  • Display an event poster or decal on your storefront
  • Post about the event on your social media channels