Business Participation Opportunities for U District Events

The U District Partnership hosts multiple events each year that attract thousands of visitors to the neighborhood. We invite businesses located in the University District to participate in these events in a variety of ways. Please read below about each event and register your business to participate.

For questions about business participation opportunities, please contact Daniel Lokic at For general inquiries about events contact Pollyanna Yokokawa at

U District Food Walk: Fall 2022

Event Dates:
Fall 2022, To Be Determined

About the Event:
Launched in 2021 as part of the U District Station Opening Festival, the $3 Food Walk aims to make a return in Fall 2022. University District restaurants invite visitors to explore the neighborhood and its array of global eats, treats, and drinks.

Businesses Included:

  • Food & Beverage / Restaurants located in the University District


Cherry Blossom Festival: Two Weeks, March - April 2022

Deadline to participate has passed – stay tuned for the 2023 Cherry Blossom Festival.

Event Dates:
To be determined, two-week promotion based on cherry blossom bloom dates. Estimated dates will be a designated two weeks between March – April, 2022.

About the Event:
The historic cherry blossoms located on the University of Washington campus attract thousands of visitors from across the region each spring. As visitors make their way through the U District neighborhood, join us in welcoming them by inviting them in for a special Cherry Blossom Festival promotion.

Businesses Included:
For 2022, this promotional event will include options for food, beverage, and retail businesses.

Activation Opportunities:

  • Offer a cherry- or cherry blossom-themed menu item (past examples include a cherry blossom latte, cherry cider, or ‘pink’ food item)
  • Offer special cherry festival-themed retail items


University District Street Fair: May 21 - 22, 2022

The deadline to participate in the 2022 U District Street Fair has now passed.

Event Dates:
Saturday, May 21 – Sunday, May 22, 2022

About the Event:
Returning for its 51st year, the University District Street Fair is a Seattle tradition!

Businesses Included:

  • U District-based brick-and-mortar businesses are invited to consider an activation opportunity. Some activations are limited to storefronts.

Participation Opportunities:

  • Storefront expansion into event map
  • Have a booth or food truck elsewhere in the neighborhood

What Businesses Receive:

  • Inclusion on the U District Street Fair event page.
  • Promotion through the event

Boba Fest: Saturday, April 30

Stay tuned for next year!

Event Dates:
Saturday, April 30, 2022

About the Event:
Celebrate National Boba Tea Day with the U District’s new event, Boba Fest! The U District is home to more than 20 bubble (or boba) tea restaurants, that’s the highest concentration of boba tea in the Northwest.

Businesses Included:
We are asking every bubble tea business in the U District to participate!

Activation Opportunities:

  • Highlight one special boba drink for the weekend!


  • Display an event poster or decal on your storefront
  • Post about the event on your social media channels